Wednesday, April 4, 2007

Technology

LG Electronics domain name for their company is http://us.lge.com/index.jhtml. LG uses the Internet as their business network which connects hundreds of computers together.A network usually has at least one connecting device including a hub, switch, or home/broadband router. They use various Ethernet cards as their interface device to connect their computers together. In LGs case, they use a hub network. Each computer on LGs network must have a network interface which consists of an expansion card or integrated into the motherboard, or even through software for a modern. These network interfaces provide the entrance or doorway in that computer for information traffic to and from other computers.
LG uses a WAN (wide area network) as their internet connection. They use wireless communications media to conduct business. LG uses a satellite modem to connect with the hundreds of other company computers throughout the world.
The four principles of network security are: confidentiality, authenticity, integrity and availability. LG incorporates all of very essential principles because most of their business is conducted via the Internet. However, the main principles used are integrity and availabiltiy. LG business is focused on building the adhearance to the moral and ethical priciples. Keeping moral character of the company is essential. The other prime principle is availability. LG strives to to be easily obtainable through the internet and other stores.

LG has files for all areas of their company including: consumer files, product files, tracking files, employee files. With these files LG can appropriately produce a report to define all the information in a organized manner.
Some databases that LG uses are product databases, advertising databases, and customer databases. Some information that may be retrieved into those database include:
DATABASE INFORMATION
1. PRODUCT - Change of a product price
2. ADVERTISING - Change in advertising
3. CUSTOMERS -Track consumers who have late payment on bills
4. SALES -Monthly sales of product
5. MARKETING- Expenses for online, television advertising, promotional campaigns (SKINS).

It is important that LG has these databases to organize and manage all the spectrum's of their company: Display and Media, Appliances, Telecommunications, into a foundation for the company’s information. Managers, at LG receive monthly reports of all documented activity happening within each and every one of the databases.
The IT, information technology, department of the LG is responsible for all the database information and storage. The CEO of the IT department is Joseph Stevens, he is responsible to make sure that all the files and data are to be stored in the appropriate fashion, and to make sure that all of the database information is stored in backup files.
The way managers get reports is either by fax or emails sent from the IT department. LG, the company, strives to have the highest technology driven standards in all aspects of its business. The Internet is a driving force to establish communications through the various CEO’s and managers throughout the world. The CEO's and managers get most if not all of their files through the Internet, or by fax.
There are many different types of hardware categories and brands of computers. LG uses Dell computers with a Pentium III processor with RAM of up to768 MB. Below is an example of a hardware and software reference:

Indicated below are the information regarding their Hardware and Software:
Also some more information on drives and internet connection speeds.
HARDWARE
COMPUTER: Dell Optiplex GX1
CPU: Pentium III 500MHZ
RAM: 768MB
SWAP: 1536MB
CONTROLLER: Promise ATA/100 TX - BIOS 14 - IN PCI SLOT #1
DRIVES USED: 1] Western Digital 250GB ATA/100 8MB CACHE 7200RPM
2] Maxtor 61.4GB ATA/66 2MB CACHE 5400RPM
DRIVE TESTED: The Western Digital 250GB.


SOFTWARE
LIBC VERSION: 2.3.2
KERNEL: linux-2.4.26
COMPILER USED: gcc-3.3.3
EXT2: e2fsprogs-1.35/sbin/mkfs.ext2
EXT3: e2fsprogs-1.35/sbin/mkfs.ext3
JFS: jfsutils-1.1.5/sbin/mkfs.jfs
REISERFS: reiserfsprogs-3.6.14/sbin/mkreiserfs
XFS: xfsprogs-2.5.6/sbin/mkfs.xfs

Inside the IT department there are the database administrators, who are the sole persons responsible for the databases. They handle the more technical and operational aspects of managing the information contained in databases, data warehouses, and data marts.
OLAP, Online analytical processing is the manipulation to support decision making. OLAP within a data warehouse supports customer relationship management activities, cross-selling strategies, and marketing campaigns. LG indefinitely uses OLAP within all of their marketing campaigns including the Skins sponsorship.

In fact, LG also uses data warehouses as a special form of a database that contains information gathered from operational databases for the purpose of supporting decision making tasks. LG’s goal is to create business intelligence using data marts, which are data mining tools to gather information in an effective manner. Data warehouses support only OLAP.

LG Electronics incorporates T9 Text Input along with the extensive library of T9® language databases
across a wide-range of LGE wireless phones distributed worldwide.By incorporating T9 Text Input into mobile communications products, companies are solving the fundamental problem of how to quickly and easily type and send messages.

Data-mining tools are the software tools you use to query information in a data warehouse. These data-mining tools support the concept of OLAP. LG Electronics primarily uses intelligent agents and statistical tools as the company’s data mining tools. Intelligence agents utilize artificial intelligence such as neural networks and fuzzy logic to form the basis of “information discovery.” Statistical tools, for example, help you apply various mathematical models to the information stored in a data warehouse to discover new information.

1 comment:

Tom Abraham said...

Domain name is just www.lge.com


CEO S.S. Kim
"Just as it has since 1958, LG is focused on developing technology that enriches and empowers people."