Introduction and CEO

LG Electronics was established in Korea in 1958 as one of the first companies to make their way into the electronic market. LG has three main business areas: (1) Display and Media, (2) Appliances, (3) Telecommunications. For the purpose of this assignment our group has chosen to focus our attention on the display and media sector of LG. This sector is best related to MIS. LG is one of the largest producers of computer products including: LCD monitors, mobile media (i.e.-USB drives), and DVD writers. They are one of the leading innovators of the newest technology in cell phones. They have created user-friendly phones including the "Chocolate" and the "ENV" to give consumers the enhanced capabilities of Bluetooth technology, camera/camcorder access and more through an ease access touch screen (Chocolate) and a handheld miniature keyboard (ENV).

With a total number of 64,082 employees worldwide, LG caters to the consumer by maximizing the consumer satisfaction and also creating top of the line products for the technologically driven consumer. LG has continued to stay ahead of the game. They distribute to more than seven mobile phone providers including: Verizon, Sprint, Cingular, ALLTEL, Metro PCWS, and U.S. Cellulars.

One of the main reasons LG has been and continues to be a leader in its field is its continued worldwide consumer satisfaction. The company’s research and development team always finds itself on the cutting edge which affords it the opportunity to expand its already vast consumer base. LG bases their products for "Smart" consumers who enjoy enhancing their life.

The current CEO and Vice Chairman is S.S. Kim*. His management style focuses on three areas: early innovation, stretch goals and field management. He first entered LG Electronics 35 years ago as a mechanical engineer and has spent most of his career at LG. Kim’s overall goal is to have LG remain in the global top 3 companies in the electronic field.